The basic design concept for the Amplecti logo comes from DNA structure & composition ideas.
The verb ‘Amplecti’ is the present active infinitive of amplector, meaning to surround, encircle or entwine. The company Amplecti offer DNA testing in order to provide accurate health & nutritional facts & information along with personal development advice in living a healthier lifestyle.
We feel that we can captured the essence of Amplecti in this logo which is simplistic in its form and easy to apply across many mediums & processes in both print & digital application.
The samples below are taken from visualisations of the logo before the current colour application was made to the final version.