Sometimes when a client needs some marketing work done and the logo they have been supplied isn’t fit-for-purpose, then it needs re-drawing or re-designing.
That’s exactly what we’ve done for Global Business Works. Their old logo was supplied as a low resolution raster-based file and we’ve spruced it up a bit and provided the client with an array of file formats as raster & vector art-work, across a variety of colour modes.
This means that client now has a logo that they can choose & use that will be suitable for any output across any media.
Below are the before and after versions. We’ve kept the design much the same as was the brief but have smartened it up a bit and used a bold heavy typeface enabling the name to stand out when used in smaller sizes.