Yes, we designed our own logo – fancy that!

This design was a refresh from our original logo and opens up the brand to a simpler, easier was to express itself visually.

The old logo (see below image slideshow) was square and had ‘rules’ around colours & how some letter had to be transparent, showing backgrounds and colours, whilst other letters had to be reversed out or white. Too busy & too complicated so we decided to rework it a little.

Our logo as you see it now is simple & has a flowing feel about the letters which were stylised from the existing version.

We’ve also simplified the brand colour palette by having the core colour as solid black, accompanied by white & a secondary orange.

We like symmetry & simplicity at Jaargo so we thought we’d portray that in our logo.