Another amazing project from Lovibonds Brewery – designing the pump clip for their latest product, LOUD – American Pale Ale.
Whilst discussing the brief for the project, it was clear that Lovibonds owner, Jeff Rosenmeier wanted it to scream Stars & Stripes Americana so we went about designing a concept based on the American flag – the stripes aspect coming from the loud speaker & then with red & white stripes flowing around to encircle the central elements. Stars were distorted to give more of a spherical effect
The typeface used shouts bold & loud and we have placed & coloured the wording which may suggest to some that the product is actually called Loud American – Pale Ale, however this is deliberate and emphasises the “Loud American” style required from the brief.
The artwork is primarily vector-based with the only exception being the loud speaker which is a raster-based file & has been colour corrected as you’ll see from the images below.
This logo was later applied to a bottle label.