Designing the 6.9up lemonade pump clips / labels was a fun project to work on. We were asked to use a similar look & feel to another brand but to keep it quintessentially Lovibonds.
The shape of the label represents the basic shape of a lemon with the raised top edge which also allowed us to place the Lovibonds logo perfectly at the top.
Artwork is entirely vector-based including the shadows, glows and transparent bubble overlays.
Creating the ‘Pink’ version was simple with provision in space from the main concept allowing for such variants to be added.