Project Description

Mad about the Toy Logo

[LOGO DESIGN]

Mad about the Toy – where the best comes together!

Mad about the Toy represents the best in premium gadgets, adventures, experiences, housewares and mens & women’s ‘must-have’ gadgets & technologies.

The company slogan, GOGGLES ON”, originated from the owners love of flying & adventure and wanting to capture the essence of Britishness, so flying & driving goggles along with wordplay on the famous RAF saying ‘Chocks Away’ was the inspiration for the Goggles On slogan.

With this in mind, one concept we had was a very RAF’ish, British look for a logo which became the chosen route.

The logo was applied across many mediums and was also made into a stencil which can be seen in the imagery below.

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