Project Description

Racing Aspirations - main logo


Racing Aspirations asked us to re-design their existing logo and we came up with 3!

Any dedicated motor racing enthusiast or driver will know the importance of performance and this is exactly what Racing Aspirations provides – engineered calculators for building performance systems for racing cars.

With the company looking to promote itself around the UK Motor Racing circuit with car sponsorship advertising and programme inserts, it was time the old logo had a facelift.

The brief – to re-work the current logo with the colours of Wales and ensure it will stand out!

Easier said than done to be fair – what may work on a website may not necessarily work on the side of a fast moving racing car so we came up with 3 designs, each art-worked for any media output size, specification or colour mode requirement.

So let’s see what we can do with this existing logo…

Racing Aspirations - original logo

Our final logo designs were chosen by the client from 6 other concepts, each with it’s own unique take. With a little bit of fine tuning & tweaks here & there, we came up with the mian logo, an extended logo and an icon logo, all of which can be applied as fit-for-purpose depending on the media.