We have just finished designing & art-working the new Reactive Creative logo.
We’re very proud to be working with such an innovative & technically brilliant technology company and look forward to our ongoing working relationship.
This logo is the result of many conceptual ideas and approaches. We played with the use of lettering and letter combinations to try to make up an eye-catching icon & then to combine the two. Other routes taken comprised of tech-based & creative elements + shapes, curves & lines. We narrowed it down to 2 core ideas and managed to combine the two.
The result is the logo you see here.
The icon portrays the first letters of the company name – r & c and has been worked in a way to give it a feeling of being simplistically clean & accurate.
The logo can be used as you see it here or solely as just the icon or text on their own so it’s versatile & fit-for-purpose for use across many media channels and uses.