The Farm Kitchen is the restaurant located at highly rated Swiss Farm Touring & Camping, Henley on Thames.
The kitchen offers dishes made from fresh, locally sourced produce and provides menus from breakfast through to dinner as well as afternoon teas & artisan coffee. Just off the main restaurant area is a cozy bar offering a wide selection beers, wines & spirits.
A key requirement in the brief for the logo design was for it to have a country, homely feel to it. After presenting many concepts & visualisations the ‘chopping board’ logo was the idea of choice albeit with a few minor changes.
A border was added to the initial design and versions made with & without the wording ‘Henley on Thames’ were developed. We chose 3 main colours for a primary palette – Black, Brown & Olive Green. This means that, depending on how the logo is being treated and used in any particular design, the designer can choose the best colour to fit.
The logo has been extensively used around the kitchen on point-of-sale material, menus & on bespoke A-Boards that are displayed outside the main entrance to The Farm Kitchen & also roadside at the Swiss Farm Touring & Camping entrance.