The RAF – an iconic institution steeped in history. We’re really proud to have worked with RAF Benson’s 33 Squadron on their latest fundraising project…
I have always been a great admirer of the dedication & courage shown by the armed forces, especially from the heroic tales heard about the men & women of the RAF during the dark days of WWII and the Battle of Britain. Of course, this is just a small piece of Great Britain military history but one that will always stick in my mind – obviously not from personal experience :-) – the aircraft, the dog-fights, the raids & of course the amazing victory clutched from the jaws of defeat.
Then after the battle comes the beer! Jaargo was given the opportunity to work with the RAF (in collaboration with our good friends at Lovibonds Brewery) in designing a pump clip and bottle label for 33 Squadron of RAF Benson. The beer is a Pale Ale crafted by Jeff at Lovibonds and it’s called ‘LOYALTY’.
The purpose – to raise for the RAF Benevolent Fund – the RAF’s leading welfare charity. A percentage of sales from each pint or bottle will go to the Benevolent Fund, enabling them to keep helping in need returned service men & women and their families.
Below are links to the pump clip & beer bottle designs – we certainly hope they capture the essence of the Squadron & we certainly know that they will go down well as we all know how good Lovibonds Beer is. It has been a privilege for me personally to have worked with Steven from 33 Squadron on this project.
Thanks for listening & drink up!